Product Description

Axe Brand Universal Oil (also known as Axe Brand Medicated Oil in some countries) is made from a unique formula and has been used throughout the world for nearly 60 years.

In Asia, the Universal Oil has carved a niche in the market as a "handy cure-all" for the family at home and when traveling. A drop or two of the clear, non-staining oil massaged into the skin helps relieve headaches, nausea, colic, stomach-aches and dizziness. Swelling, redness and itchiness from insect bites disappear with the oil. Rheumatic aches and muscle complaints brought on by a drastic drop in temperature may be relieved by vigorously rubbing the oil onto affected parts. When applied beneath the nose, nasal passages clear up, especially at high altitudes and in cold climates.

Axe Brand Universal Oil, with its blend of eucalyptus, menthol, camphor and other essential oils, has known the value of natural therapy for over 70 years.

Usage:
For External use only. Apply one or two drops to the affected skin areas several times daily when required.

Formula:
Menthol crystals - 20%
Eucalyptus Oil - 15%
Methyl Salicylate - 15%
Camphor - 5%
Essential oil - 12%
Base ad - 100%

Company Profile:
Like many success stories, the Leung Kai Fook Medical Company - maker and distributor of Axe Brand Universal Oil - began humbly and followed its dreams to worldwide success.

Founder Leung Yun Chee, from Shunde, China, was a mere lad in his twenties when he travelled to Singapore to in the 1920s. Here he crossed paths with another traveler, German physician Dr Schmeidler, who out of goodwill gave Leung Yun Chee the formula for medicated oil. In 1928, the entrepreneurial spirit sweeping through swiftly-developing Singapore seized the young man, and he decided to start his own medicated oil company under the name of Leung Kai Fook.

When initial response to the medicated oil was lukewarm, the enterprising businessman tried a new tack: advertising. He advertised in the local paper - a bold marketing technique at the time. He splurged on a fancy car, a local Malay chauffeur, and a nifty Western suit, generally looking so impressive while making sales calls that the "advertising" worked and orders began poring in. He and his chauffeur also took to distributing pamphlets, one side of which carried an advertisement for Axe Brand Medicated Oil, while the other featured gossip and shot stories, periodically updated.

Founder Leung Yun Chee's business plan was clear: to keep to a small profit margin but focus on market growth. He continually sought to expand the business beyond the geographical confines of Singapore, marketing Axe Oil in Malaysia, Thailand and Indonesia.

New markets for Axe Oil include Vietnam, Myanmar, South Africa, Sri Lanka, Cambodia, Philippines and Turkey.